#AI is reshaping the advertising industry at an unprecedented speed and can be seen as the engine of a new revolution in the advertising field.
Goldman Sachs' latest in-depth research predicts that AI will shake up the global advertising profit pool of approximately $470 billion in the coming years.
This transformation covers various aspects such as advertising delivery methods, content creation processes, audience positioning, and creative production.
This transformation is not a distant future, but a reality that has already occurred. # Google and # Meta are reaping the first wave of dividends with AI automation tools.
The AI tool matrix of Chinese technology giants # Tencent, # ByteDance and # Ali is also changing the way of advertising creation, delivery and measurement.