Today, Apple marks a significant milestone—the official pre-sale of the iPhone Air domestic version begins, with a starting price set at 7,999 yuan, and it will officially hit the market on October 22.
It is worth mentioning that the new product launch was accompanied by a unique livestream shopping event, where Apple CEO Tim Cook personally appeared in the TikTok livestream of Apple Store flagship stores, interacted closely with Chinese netizens, and conducted his first livestream shopping session targeting Chinese consumers.
During the live stream, Cook not only greeted Chinese netizens with great enthusiasm but also showcased the highly anticipated new product alongside his team. Holding an iPhone Air, he provided an in-depth introduction to its features and humorously described the phone as "extremely lightweight, almost like it could fly away." His personal endorsement undoubtedly added more excitement to the pre-sale of the iPhone Air.
Apple iPhone Air, iPhone 17
The iPhone Air, Apple's thinnest iPhone to date, is astonishingly lightweight. Weighing just 165 grams and with a thickness reduced to 5.6 millimeters, it delivers an unprecedented portable experience. To achieve this ultra-thin design, the iPhone Air boldly incorporates eSIM technology, eliminating the need for a physical SIM card slot, making it the first eSIM-equipped smartphone in China.
In the Chinese Mainland market, the eSIM feature of the iPhone Air has received full support from the three major telecom operators. China Mobile, China Telecom, and China Unicom have all stated that they will provide comprehensive eSIM services for the device, ensuring users can easily activate carrier networks. However, Apple also reminds consumers that all other iPhone models, including those purchased outside of China Mainland, cannot install eSIM profiles from mainland carriers.
In addition to its slim design and eSIM technology, the iPhone Air also boasts impressive hardware specifications. Equipped with the A19 Pro chip and Apple's newly developed C1X baseband, it delivers robust performance. The 6.5-inch display supports 3,000 nits of brightness and a 120Hz refresh rate, offering users a clear and smooth visual experience. The rear-mounted 48-megapixel single camera features an equivalent focal length of 26mm. Although it lacks an ultra-wide-angle lens, it still meets users' daily photography needs.